What is the Shopify Equitable Commerce Directory?

The EQC EmPowered By Shopify Business Directory serves as a vital resource for Black and Indigenous Owned businesses seeking to enhance their visibility and reach within the marketplace. This directory is not merely a listing; it is a strategic platform designed to foster growth and investment in these communities. By joining this directory, businesses can leverage several key benefits that contribute to their overall success.

What value does the directory provide for merchants/business owners?

One of the primary advantages of being included in the EQC EmPowered By Shopify Business Directory is increased awareness. Businesses listed in the directory gain exposure to a broader audience, including potential customers who are actively seeking to support Black and Indigenous Owned enterprises. This heightened visibility can lead to increased traffic to business websites and, subsequently, higher sales conversions.

Furthermore, the directory facilitates audience expansion. By connecting with a diverse consumer base, businesses can tap into new markets that may have previously been inaccessible. This expansion is crucial in today’s competitive landscape, where reaching the right audience can significantly impact a business's growth trajectory.

Access to a partner network is another significant benefit. The EQC EmPowered By Shopify Business Directory is designed to connect businesses with various partners who are committed to supporting Black and Indigenous entrepreneurship. This network can provide valuable resources, mentorship opportunities, and collaborative ventures that can enhance business operations and drive innovation.

Our Mission

The mission of the directory is to increase investment in Black and Indigenous Owned businesses on Shopify. By joining, businesses contribute to a collective effort aimed at elevating these communities within the e-commerce space. This mission aligns with broader societal goals of equity and inclusion, making participation not only a business decision but also a commitment to social responsibility.

Are you a merchant who wants to join this directory?

In order to be featured in this directory, you must first become a participant in the Build Black and/or Build Native programs. Once your application has been received and approved, you will receive an invitation to join the directory.

Click the buttons below to apply today.